Case study of the Seaplane Harbour self-service point of sale

Seaplane Harbour, that inhabits the Estonian Sea Museum, is one of the most popular museums in Estonia. In 2018 more than 200,000 people visited the Seaplane Harbour.

Why did the Seaplane Harbour start to use the self-service point-of-sale?

A record number of people have visited the Seaplane Harbour after its opening. The number of visitors is especially large during summer months, school holidays and Christmas time, which creates queues at the point of sale.

Although there are two points of sale, selling a ticket by a human takes time as the visitors like to chat with the sales people. In addition the Estonian Sea Museum is opening a new location in the end of 2019, in Fat Margaret which means that the number of visitors will stay high.

"The ones buying their museum tickets from the Internet through Piletilevi to get smoother access will be today unfortunately disappointed. The Piletilevi tickets are not integrated with our system which means that we need to print out a new ticket on spot from our point of sale," admits the service manager of the museum, Herman Miller.

This situation will be improved soon as the Estonian Sea Museum is developing its own e-shop for ticket sales and smooth access with these tickets.

What change did the self-service point of sale bring?

The Estonian Sea Museum has a goal to sell 320 000 in 2023 to the Sea Harbour and Fat Margaret visitors. To provide a quicker and very pleasant service experience they have already invested into one self-service point-of-sale in the Sea Harbour.te iseteeninduskassasse Lennusadamas.

The self-service point-of-sale is standing close to the ticket sales stall and is accepting card payments, including swipe. Although the visitors tend to prefer to combine buying tickets with asking information from the sales people, then in case of longer queues still the self-service point-of-sale is used.

The biggest advantages of the self-service point-of-sale are the following:

• User interface in four languages: Estonian, English, Russian and Finnish;
• One can pay with a usual bank card and also with swiping;
• The point-of-sale system (CompuCash) can be integrated with the workflow software on Scoro to accept and  handle the incoming bookings;
• The user interface of the self-service point-of-sale is easy and reliable;
• The point-of-sale system administrator can create new and change the existing product names and prices.

The self-service point-of-sale does not replace a good person but it definitely improves access to the museum and the integration with Scoro makes it possible to handle the incoming orders smoothly.

To get more information about the self-service point-of-sale and get a quote, please contact us.